Chief Marketing Officer
Kristen joined Silverstreet in November 2011 in the position of Chief Marketing Officer. With over 13 years marketing experience and with a focus on online marketing, Kristen brings a unique skillset to the management team at Silverstreet and is tasked with launching and marketing products within the Silverstreet group of companies.
Kristen held the position of Head of Search for the White Agency, one of Australia’s largest digital agencies for several years. During this time, Kristen drove the search strategy for some of Australia’s largest brands including but not limited to; Yellow Pages, Sanitarium, Tourism Australia, Commbank, Lexus and many more.
October 2007 saw Kristen found a digital marketing agency and over the next 2 years, built it from a two-man business into a 30-person strong search-marketing agency. During this time Kristen worked with hundreds of small to medium businesses and Kristen was responsible for all staff training, client strategy operational management along with businesses systems, processes and technology.
After returning from overseas in November 2009 and selling the agency, Kristen was engaged as the marketing lead for 99designs, an innovative digital business with revenues around the 300K USD per month mark at the time. Over the course of the next 2 years, Kristen drove digital marketing and search optimization, growing revenues to well over 3 million USD per month and increasing search traffic ten fold. 99designs received a 35 Million investment from Accel partners, due in large part to its rapid growth, innovative product and marketing.