As the mobile handset becomes a more intricate part of our every day lives, the marketing methods of old have quickly become outdated in terms of their effectiveness. Whether you are discussing radio, television or print there is no comparison when looking at the benefits of mobile marketing:
Mobile marketing is:
- Direct and immediate
- Stays with the user on their handset whether they want to engage now or later
- Works across every country, every handset and every demographic
- Cost effective
Any company or organization interested in getting their message across to their customer base and further engaging with that customer base has to look no further than mobile marketing. Whats better than a direct marketing medium that is both reliable and cost effective? Whether you want to simply inform your customers of new products or send them promotions and vouchers, mobile marketing via SMS will enable you to get that message directly into their pockets.