There really is no longer an excuse for allowing a passenger to be out of the loop in terms of relevant information that they can put into action during their trip. Whether its the latest hot spots in the city, weather forecasts, new promotions for car rentals and hotels or just general information about their flight all passengers are in possession of a direct communication link … their mobile phone!
What better way to ensure that your message gets across to your target market than to deliver that message directly to their hand?